H&M Launches The Isabel Marant Collection in Paris

I've never been to Paris, though I've always dreamed of going. If there could be a perfect time for me to be there, it would have been last week when H&M launched the Isabel Marant Collection alongside celebrity friends Alex Wek, Audrey Tatou, Freida Pinto, January Jones, and Olga Kurylenko.

The festivities took place in the streets of the City of Lights with the ambiance reminiscent of the 90's when Marant launched her eponymous line. 
“We wanted to present the collection in a way that felt real and casual, not a red-carpet extravaganza: this is how I see my work. I design for everybody and am constantly inspired by the world I see around me, so it felt natural to have an urban setting as the backdrop of the event. And it had to be Paris, because the city is part of my DNA," says Isabel Marant.
The bohemian looks will be available at 250 stores worldwide and online starting November 14th.


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