Lilly Pulitzer Partners with Target

We're not even halfway through January 2015 and Target is announcing one of their most epic collaborations to date: Lilly Pulitzer for Target. Bringing the fun colors and patterns directly from Palm Beach, Florida, the 250-piece collection will hit stores this spring.

Holy gold-toed espadrilles: your home and your body are never going to be the same! Target (pronounced- tar jay) held an ultra-fab fiesta in New York City this morning to announce the collaboration for lucky local editors. According to A Bull's Eye View,"the limited-edition collection features 15 exclusive prints, which are original works of art, created by Lilly Pulitzer artists specifically for this modern collaboration."

“This spring, we wanted to offer our guests a collection that embraced color, print and pattern in a bold, fresh way,” said Stacia Andersen, senior vice president, apparel and accessories, Target. “As we started to think about the perfect partner to collaborate with, Lilly Pulitzer was the clear choice given the brand’s inspiring heritage, authority with print and pattern and resort-chic aesthetic.”

Check out pieces from the collection, in the video below:


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