Selena Gomez Joins Pantene Family

Selena Gomez was announced as the new face of Pantene this morning. The actress/singer will front the "Strong is Beautiful" campaign starting in August 2015.

Selena Gomez for Pantene (c) Business Wire
With hair as gorgeous as Selena has, it was only a matter of time before a haircare brand nabbed her. I must admit, I'm glad it's one of my favorites. Pantene worked the best on my thick, course hair. My hair type is actually quite similar to Selena's.

In a statement released by her publicist, the multi-platinum singer admits she's a long time user too!

"I’ve always loved using Pantene, so it’s a dream come true to be the brand’s newest ambassador. Not only because Pantene stands for strong, healthy hair but also because it encourages women to be their best selves,” says Gomez. “My style is constantly evolving and I love to take risks, so I’m always changing my hair style. I rely on Pantene to keep my hair strong and healthy so I can take on each day with confidence.”

To learn more about her new role with the brand, check out the behind-the-scenes video below:


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